Phase One Stories

The unique challenge of creating an artistic series to launch the VW Arteon

Douglas Sonders - Volkswagen USA reached out to me with an incredible opportunity. They offered to send me one of the first VW Arteons in the United States, which is their newest flagship sedan, and asked me to create an art ...

January 11, 2019 / Automotive

Bringing the Autochrome process to digital photography

Photographer Simon Puschmann doesn't see a boundary in what his gear and technology can achieve. In his Autochromes series, his experimentation and curiosity help to bring the Autochrome process into digital photography. Read on to learn more about the Autochrome ...

December 27, 2018 / Landscape & Wildlife

Capturing Antarctica with a Prototype IQ4 150MP Digital Back

This story was written by Peter Marshall, photographer and Phase One Certified Professional instructor. I was exceedingly lucky to get my hands on a very early prototype of the IQ4 150MP Digital Back to take on my travels over four ...

December 19, 2018 / Portrait

Figments – A visual story of one room through time and residents

Phase One asked Gemmy Woud-Binnendijk to tell us the story behind her series titled Figments. Read her story below. The Figments project is a project that was on my wish list for a long time. It's a story about one room ...

December 8, 2018 / Creative Still Life

Capturing the extreme detail of small bugs

Phase One sat down with Andrei Duman to find out about his inspiration, equipment and workflow for his recent project capturing the insect world. Why bugs? The insect world has always fascinated me. Growing up in communist Romania, my access ...

November 14, 2018 / Fashion & Beauty

Gaining inspiration from Gustav Klimt’s painting “The Kiss”

Phase One sat down with Bella Kotak to find out more about the inspiration and equipment behind her emotional image "The Kiss." What was your inspiration? The Kiss was inspired by a painting that I love called "The Kiss" by ...

October 17, 2018 / Architecture & Interior

Working with commercial clients to capture the emotion of a place

We sat down with Phase One Photographer Paul Reiffer to find out how he got started, dig into his on location kit and workflow, and learn why Phase One solutions are ideal for his commercial work to truly capture the ...

October 2, 2018 / Fashion & Beauty

Capturing natural beauty with the Trichromatic

To test the new wifi tethering feature in the XF IQ4 Camera System we asked Phase One photographer Yulia Gorbachenko to put the camera through its paces on a real fashion and beauty shoot. Learn more about what inspired these ...

Paloma Rincón Infinity XF IQ4 150MP Camera System

September 12, 2018 / Creative Still Life, Product Photography

Conceptualizing abstract ideas in product photography

We tasked Phase One Photographer Paloma Rincón with capturing an image of the XF IQ4 Camera System that conceptualized the idea of the new Infinity Platform and the high resolution - and to shoot her concept with the product itself ...

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