Month: March 2017

Fashion photographer, Giampaolo Sgura shooting with the XF Camera System and the Schneider Kreuznach 120mm lens

Fashion photography with Giampaolo Sgura

Fashion photographer, Giampaolo Sgura shoots for big names in the fashion world, including Vogue and GQ magazine. But it wasn’t always so. Coming from an agricultural background, he studied architecture, although he always knew that his heart was in fashion. We talk to him about how he made the leap into the fashion world and what inspires him. Driven by origins “I’ve learned a lot from my father, whose background is in agriculture. It’s in the way I work with people, the way I relate to them, my way of respecting everybody on set. I feel lucky to have such a great job. My father was always smiling even when his machines were stuck or broken. He’d be happy to fix it and make sure he was not losing days of work in his field and come back home to us proud of his day at work. Coming from this background you appreciate life, sun and respect.” From architecture to fashion “I studied architecture in Milan and Berlin but during those five years I have …

Photographer, Jonas Bjerre-Poulsen shooting Scandinavian design with IQ3 100MP Digital Back

When Scandinavian design meets photography

Scandinavian Design is characterized by a seeming simplicity; though the complexities behind this careful aesthetic should not be underestimated. Jonas Bjerre-Poulsen is one of the founders of Norm Architects. He’s also a significant name in photography. Jonas uses Phase One equipment and we spoke with him about the Scandinavian design concept to find the bridge between his creation of minimalist physical spaces as an architect, and capturing these same spaces as a photographer. The architect and the photographer “We founded Norm Architects in 2008. Today we work globally with residential architecture, commercial interiors, industrial design, graphics, art direction and – of course – photography. My interest in all these disciplines is basically an effectuation with aesthetics in general. In our designs, we always strive to balance — between richness and restraint, between order and complexity. In most Scandinavian designs, there are always details that take the product beyond the strictly simple and give it something extra. We try to reach a point where there is nothing to add and nothing to take away that can make the …

Andrea took the photos in this series using the Phase One XF 100MP Camera System and Schneider-Kreuznach lenses.

The Woman Behind the Lens: Andrea Zvadova’s Shimmering Photography

To celebrate International Women’s Day on 8th March, Phase One is highlighting the work of fashion and beauty photographer, Andrea Zvadova. About Andrea Zvadova “I was born and lived in Slovakia until relatively recently. A couple of years ago I moved to London. I got interested in photography from quite a young age, and have grown with cameras since my teenage years. Back then I was still shooting on film. Through my interest in the modelling and fashion industry, I slowly transformed my work into fashion, portrait and beauty photography. Currently, my work focuses mostly on beauty photography.”   Have you any advice for women who are thinking about pursuing a career in the professional photography industry? “The presence of women in the photography industry is rising. And I think the professional industry reflects that already. If you want a great image, you don’t consider if the photographer is a man or a woman; you always look at the portfolio to get the best results. Women have been proving they are more than capable of …

Bella Kotak shooting with the Phase One XF 100MP Camera System

The Enchanted Women of Bella Kotak

Bella Kotak is a fine art and fashion photographer. With her latest shoots, she whisks us into her feminine fairy-tale world bursting with blossoming flowers, captured with the Phase One XF 100MP Camera System. Prepare to be awed by the glistening beauty and magic she creates of nature and womanhood as Bella speaks with us about her work, inspiration, and the tools she uses to make her images. Where does your inspiration come from and what drives you to create these type of scenes?  “The first shoot, Winter’s Wildflower, tells a story of a queen-like character on a journey. I created the floral cape that she wears by using up of all the leftover flowers that I had been hoarding from the last year (and there were plenty!). I love playing with juxtaposing themes and seeing flowers and foliage in the middle of winter isn’t a normal sight which is why I thought it would make an interesting picture. Through this piece I wanted to say goodbye to 2016 and invite the viewer to join …

Photographer, Marie Baersch showing us her Phase One XF Camera System

Behind the scenes with Phase One

We have collected some of our favorite behind the scenes photos. From deserts to the ocean, see the camera as it is shooting around the world. The desert “When I use medium format, I slow down. I think much more about the image I have to take, the framing, the composition, light etc. I plan the shoot much more before I actually take the picture and it is another kind of image I take. I often use DSLR when it is more like a reportage shoot, for example when I have to get up in a wind turbine, or out on an oil rig shooting, where I do not have a lot of time, and the subjects are moving around, forcing me to catch the situation rather than planning it.” – Tom Lindboe. North American landscape Reuben Wu working with the XF 100MP Camera System recently for his Lux Noctis series, capturing the beautiful North American landscape. Blue Ring lens “Not much to say. I just love the Blue Ring lenses…” – Ken Hermann Behind the scenes …