Month: May 2017

Rick Wenner shoots using the Phase One XF Camera System with IQ3 50 MP Digital Back and Schneider Kreuznach 80mm and 55mm lenses.

Up Close and Personal with Rick Wenner’s Portrait Photography

New York-based editorial and portrait photographer, Rick Wenner, has been up close and personal with many famous faces, capturing a look with a style of his own. He often shoots in black and white, a format which he believes mirrors his preferred minimalist style by focusing on the subject without distraction. About Rick Wenner and his Photography “I am a New York based editorial and advertising portrait photographer. There’s something about capturing moments with the subject in a one-on-one environment. My personal work tends to focus on people that I find inspirational and are doing incredible things in the world. There is a recent portrait that I did with a model named Yves Mathieu who has about 90% (maybe more) of his body tattooed. I never met him before I went to his apartment in Brooklyn. In his Instagram posts Yves will always have positive things to say about humanity, his life experiences, and he’ll even tell stories about people who have taken their own lives due to bullying so to inform and inspire others …

Carmine Arrichiello shooting with a XF Camera Body IQ3 100MP Digital Bac, Schneider Kreuznach 35mm LS lens and Schneider Kreuznach 120mm LS Macro lens

Underwater photography with Carmine Arrichiello

Carmine Arrichiello is an underwater photographer based in Italy. He developed a passion for photography at an early age. When an interest in sports took root, diving had a special appeal as a sport he could combine with his photography. Carmine uses Nimar Underwater Housing on his Phase One XF Camera System. Watch him in action in the video below. Shooting underwater photography “Personally, the most appealing thing about shooting underwater is being able to dive into a world without external sounds. The very moment in which the photographer is with his subject turns into a magical experience: unique and enchanting.”   “Personally, the most appealing thing about shooting underwater is being able to dive into a world without external sounds. “ “The essential thing when planning an underwater shoot is to first decide the subject of your project. Next, choose if you will take macro or landscape pictures and so prepare the lens and lens port you’ll need. When it comes to underwater housing, the most important characteristic is to be able to use …

Fritz Hansen shoot with the XF 100MP Camera System

Shot from the Heart: On Set with Republic of Fritz Hansen

The world-renowned interior design company, Fritz Hansen, show us how an iconic brand plans and executes a photo shoot using a Phase One XF 100MP Camera System. We get the inside track from three creative minds who know how to make a brand shine. The Visual Department’s Perspective Insights from the mastermind of the Fritz Hansen ‘look’, Mie Sandfeld, Visual Department Representative. “All photo shoots begin with a brief – here we state which products we are going to take pictures of. Next, we need both to consider the purpose of the images and the target group. This is very important to make sure the images display our products in the right way – both practically with angles etc., but also emotionally to catch the viewer’s attention and hopefully get a positive reaction from them.” Planning the Shoot “When planning this photoshoot, it was important for us to consider the overall “theme” (look and feel), as well as which products would be most relevant to take pictures of. For us, the most important aspect of …

Portrait photographer, Mark Seliger shooting with the IQ3 100MP Achromatic Digital Back

Mark Seliger: The Power of Black and White Photography

Portrait photographer, Mark Seliger, shared his thoughts on black and white photography. What the absence of color adds to his photography, and why he keeps returning to the form. The IQ3 100MP Achromatic was developed as a tribute to the art world. Phase One makes cameras, but the people behind our devices are the reason we do what we do. We wanted to create a camera system that captured the timelessness of black and white photography in never-before-seen detail. Thinking back to where photography began for you; was black and white always your passion? “My first start as a photographer was in 1972 in the darkroom when I was 13 at a Jewish Community Center. I took an introductory darkroom class in black and white. That’s where it all began for me.” What does black and white photography do for your images? “Black and white was always my passion in terms of print making, but I found my way into editorial from being able to shoot color. I keep going back to black and white, …

Architecture photographer, Joel Tjintjelaar shooting with the 100MP Achromatic Digital Back

Architecture in Black and White with Joel Tjintjelaar

“There’s a quality to the black and white photos from this camera that feels like the beautiful analog photos from the past that I’ve never seen before in digital.” Award-winning black and white architectural photographer, Joel Tjintjelaar, took in hand Phase One’s 100MP Achromatic and spoke with us about his love of black and white photography. He explained how he uses an absence of color to add depth to his images. How would you describe yourself as a photographer? “I would describe myself as a photographer who aims to create art. Photography is just a medium to express myself emotionally and create beautiful things. I try to create art by moving away from reality as many steps as possible. I’ve always felt that moving away from reality is a way of creating aesthetics. One way is by working in black and white, since our real world is not a black and white world. I have other ways of moving away from reality, like working with long exposures and exaggerating the differences in luminance to create …