Month: May 2018

True color & extreme details with the Trichromatic Camera System

Published by Andrea Zvadova

The sensor in the IQ3 100MP Trichromatic is our highest achievement in color technology. It has taken the rendering of natural colors to a level never before seen. The technical details from the 16-bit file, superior color render at a hardware level, abilities to capture the subtle and dynamic variation of the tiniest slivers of colors are just some of the headlines this technology has achieved; but the proof of its capabilities is, of course, in the photography. What we talk about when we talk about color We spent some time with the professional photographer, Andrea Zvadova, who specializes in portrait, fashion and beauty photography. Photographing human skin is one of the most nuanced and difficult-to-perfect color surfaces, given the human eye’s ability to see and interpret details on a primal level, far beyond what we consciously process. The need for perfection in capturing human skin, therefore, is one of the reasons Phase One focused on achieving a color fidelity color capture at sensor level than any other camera available. Taking the technology to a …

Paloma Rincon used the Phase One XF 100MP Trichromatic Camera System to capture her Broken Heart project

The Technical Elegance of Broken Heart

Published by Paloma Rincón

Paloma Rincon is a creative still life photographer based in Madrid, Spain. Her latest creation, the mesmerizingly chaotic Broken Heart, combines high-speed photography with frozen flowers to create explosively elegant images. We’ve asked Paloma a few questions about her inspiration, workflow and the unique challenges of this exciting project. Broken Heart was shot using the Phase One XF 100MP Trichromatic Camera System. Tell us a little about yourself and your sources of inspiration “I am a still life photographer based out of Madrid, and you could say I’m known for my graphic, playful and contemporary approach. My work spans a wide variety of international projects for advertising and editorial, and more experimental personal projects, like Broken Heart.” “Inspiration for my projects comes from the unexpected moments that materialize in everyday life and from trying to see the extraordinary in the ordinary. That can be the colors that surround me, the beautiful designs of nature, the texture in certain materials, or simply the interactions of light in the physical world.” What inspired the Broken Heart project? …

The speed of medium format with photographer Garret M. Clarke. He was recently selected to attend the Red Bull Photography Academy in Tokyo, Japan where he shot athletes in action. For this project, Garret used the Phase One XF 100MP Camera System and put it to the tes

The speed of medium format

Published by Garret M. Clarke

Photographer Garret M. Clarke is a storyteller who uses imagery as his preferred mode of expression. He was recently selected to attend the Red Bull Photography Academy in Tokyo, Japan where he shot athletes in action. For this project, Garret used the Phase One XF 100MP Camera System and put it to the test. There is a perception out there that medium format is not suited to sports or action photography. So we asked Garret about his experience and the results he got using Phase One medium format in a high-speed sports shoot. Giving Phase One a go in Tokyo “I was recently very fortunate to be selected to attend the Red Bull Photography Academy in Tokyo. The night before the first shoot I took the Phase One out for a stroll on the streets of Shinjuku. I wanted to familiarize myself with the settings and controls, as well as see how it felt in my hands before shooting with it. While the fundamentals are easy to access on a Phase One, there are so …

the 'Deutsche Dokumentationszentrum für Kunstgeschichte - Bildarchiv Foto Marburg' (DDK, the German Documentation Centre for Art History – Marburg Picture Library) is one of the world's largest image archives. Phase One's XF Camera System is playing a crucial strategic role in the documentation and digitalization of their works, which are important pieces of art history.

Preserving Art History

Published by Bildarchiv Foto Marburg

As the home to around 1.7 million pictures, the ‘Deutsche Dokumentationszentrum für Kunstgeschichte – Bildarchiv Foto Marburg’ (DDK, the German Documentation Centre for Art History – Marburg Picture Library) is one of the world’s largest image archives. Phase One’s XF Camera System is playing a crucial strategic role in the documentation and digitalization of their works, which are important pieces of art history. 100% quality In June 2016, in the gallery building at the Herrenhausen Palace complex in Hanover with Thomas Scheidt, manager of DDK, and one of his colleague is on site with an Alpa 12 max camera, Rodenstock lens, and a Phase One IQ3 Digital Back. Their task is to photograph the gallery’s ballroom and capture all of the intricate ceiling decorations and elaborate wall frescoes of this space, which was designed and decorated by Venetian architect and court painter Tommaso Giusti at the end of the 17th century. The images are going to form part of a research project that will document baroque ceilings and wall paintings in Germany in their respective architectural …