Month: July 2019

Defining beauty in photography

For the relaunch of IQ4 Camera Systems, we collaborated with photographer Gemmy Woud-Binnendijk on a personal project she had been thinking of for almost two years. This is the story of these striking images, and how they came to be. About beauty “I think everyone is confronted daily with the absurd pressure to fit within a societally-expected standard, and asks themselves if they are good enough as they are. We forget that being satisfied with who you are and finding your passion are much more important in this life than an absurd societal image of the ideal.” “My definition of beauty is not the judgment by skin – the outside package – but the beauty of a person, with all of their talents big or small. Beauty is the unique way of creating your standards, and most importantly, the standard of who you want to be, instead of what the world expects you to be. Letting go of the pressure of what the world expects, instead of chasing unrealistic standards, is way more loving to …