Phase One Global Ambassadors



We are a company that takes great pride in tirelessly working on the next breakthrough in imaging technology. Just as we can never settle with what we’ve already discovered and invented, the photographers we carefully choose as our ambassadors never settle with what they can achieve in their art and explorations.


They travel to places few even imagine exist, they capture emotions that can’t be explained but are strongly felt, they build compositions that are at once magical and genuine. These are people defined by their relentless curiosity, their inexhaustible imagination, and their obsession with quality.


These are the Phase One Ambassadors.



Paul Reiffer

Paul still holds on to his Kodak Disc 6000 8mm camera from his childhood, when his father had a dark room in the attic of his home on the south coast of England. But today, he produces landscape and cityscape photography for some of the world’s best known brands, from international hotel chains and airlines to clients such as National Geographic and IMAX. Paul’s work features ultra high-resolution, medium-format images from some of the most stunning places around the world.

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Paloma Rincón

Madrid-based and Mexican-born, Paloma shoots imaginative still life that dazzles and provokes. Her art emerges at the intersection of photography with sculpture, design, installation and illustration. Paloma has a degree in Audiovisual Communication from the Universidad Complutense de Madrid, where she started to explore the possibilities of Photography combined with her interest in Design and Fine Arts.

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Yulia Gorbachenko

Yulia is a beauty and fashion photographer based in NYC, with a Master’s Degree in Digital Photography from the School of Visual Arts (SVA). She is originally from Ukraine, where she studied marketing and linguistics. She moved to the US to gain some international business experience, but ended up becoming a photographer instead. Today, she specializes in fashion beauty photography, with work featured in publications like Vogue, Harper’s Bazaar and Elle.

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Reuben Wu

On top of being an amazing visual artist, Reuben Wu is also a successful music producer. He is based in Chicago, but grew up in north-west England, where he studied Industrial Design at Sheffield Hallam University. He started shooting photos while touring with his band, Ladytron. These days, he works on projects with the likes of Google, Apple, Audi and General Electric. His photography is eerie, otherworldly, sometimes featuring dusky landscapes lit by LED drones, other times volcanoes that leak neon-blue lava, and yet others – car commercials at the Mars desert research station.

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Sails Chong

Sails Chong is undoubtedly one of the most famous commercial photographers from China, having worked with the likes of Huawei, NetEase, Victoria’s Secret and New York Fashion Week. It’s hard to believe his career started only 12 years ago, as a hobby, while he was working as a salesman in the oil and gas industry. That’s not to say Sails doesn’t have photography in his blood. The camera has always been part of his life, even if just as a tool to document it, until he decided to take his passion a step further. Today, his photography has evolved to a highly elaborate style, each shot a sophisticated art piece composed with mathematical precision and rigor. Watching Sails at work is like witnessing an artistic performance in itself.

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Selected work

See more Phase One photographers