Author: Andrea Belluso

Andrea Belluso on vulnerability, light and commitment

We sat down with Andrea Belluso to talk about studio photography, gear, and the commitment necessary to really, truly succeed as a high end photographer. How do you define yourself as a photographer? I don’t. I try to be as undefined as I possibly can, and I actually encourage other photographers to do the same. If you define yourself as a photographer, you fall into the trap of defining your style, who you are, everything you do and deliver – and this is the opposite of being creative. So by being totally undefined, I am opening up to whatever possibilities there could be on any given shoot. Because the thing about photography in general, and especially people photography, is that every shoot is an entity in and of itself. And you have to treat it as such. Otherwise, it is as if you are treating people all the same way. Imagine talking to your banker the same as your butcher. If you talk about steaks to your banker, he is going to think you are …

Andrea Belluso also known as ‘The Light Shaper’ shares his tips and techniques on lightning using Phase One XF Camera System and the Trichromatic

Andrea Belluso’s Lighting Techniques

Andrea Belluso was introduced to the great fashion photographer, Bardo Fabiani at the age of sixteen. One week later, he quit school and became Fabiani’s assistant. Today, Andrea Belluso is known as “the Light Shaper” by Profoto thanks to his unique expertise in photographic lighting. He is currently based in London and in Stockholm where he has his studio. We arranged a photo shoot with Andrea to see the master in action and hear his story on how he became known as The Light Shaper. What drives you in photography?  “I have been working as a fashion and beauty photographer for many years, almost 35 to be precise, but in the last couple of years I have also been shooting cars for Cadillac and food for Electrolux and Nestlé, as well as shooting a lot of portraits. So, until I started shooting subjects other than fashion and beauty, my photography was driven by elegance, aesthetics and a deep curiosity and interest in fashion and beauty.” “Nowadays, it is driven by the hunger of creating beautiful images for …