Author: Andrea Zvadova

True color & extreme details with the Trichromatic Camera System

The sensor in the IQ3 100MP Trichromatic is our highest achievement in color technology. It has taken the rendering of natural colors to a level never before seen. The technical details from the 16-bit file, superior color render at a hardware level, abilities to capture the subtle and dynamic variation of the tiniest slivers of colors are just some of the headlines this technology has achieved; but the proof of its capabilities is, of course, in the photography. What we talk about when we talk about color We spent some time with the professional photographer, Andrea Zvadova, who specializes in portrait, fashion and beauty photography. Photographing human skin is one of the most nuanced and difficult-to-perfect color surfaces, given the human eye’s ability to see and interpret details on a primal level, far beyond what we consciously process. The need for perfection in capturing human skin, therefore, is one of the reasons Phase One focused on achieving a color fidelity color capture at sensor level than any other camera available. Taking the technology to a …

Andrea took the photos in this series using the Phase One XF 100MP Camera System and Schneider-Kreuznach lenses.

The Woman Behind the Lens: Andrea Zvadova’s Shimmering Photography

To celebrate International Women’s Day on 8th March, Phase One is highlighting the work of fashion and beauty photographer, Andrea Zvadova. About Andrea Zvadova “I was born and lived in Slovakia until relatively recently. A couple of years ago I moved to London. I got interested in photography from quite a young age, and have grown with cameras since my teenage years. Back then I was still shooting on film. Through my interest in the modelling and fashion industry, I slowly transformed my work into fashion, portrait and beauty photography. Currently, my work focuses mostly on beauty photography.”   Have you any advice for women who are thinking about pursuing a career in the professional photography industry? “The presence of women in the photography industry is rising. And I think the professional industry reflects that already. If you want a great image, you don’t consider if the photographer is a man or a woman; you always look at the portfolio to get the best results. Women have been proving they are more than capable of …