The Blue Ring Lens Family: The right lens for the right job
Phase One’s Product Manager, Drew Altdoerffer shares his point of view on our wide range of Blue Ring Lenses. Any image, no matter what features or tools the camera may provide, is only as good as the lens that captures it. Sure, there are subjective aesthetic qualities of certain lenses. However, objective qualities like sharpness, resolution, durability and versatility are all essential for professional photographic results. I hope we can all agree on that much. The specific lens you use, how you use it and why you use it, is certainly grounds for a discussion. In the vein of that discussion I have to be honest: my views are completely biased, as I’ve worked for Phase One for nearly 9 years. Nevertheless, even well before that time you could always find me with Phase One in my hands. As a Product Manager I have innumerable opportunities to use and test the Phase One equipment. This is not only taking place in a studio environment but under rather demanding conditions as well. Among other responsibilities here in Copenhagen, I manage the PODAS (Phase One …
