Author: Gemmy Woud-Binnendijk

Defining beauty in photography

For the relaunch of IQ4 Camera Systems, we collaborated with photographer Gemmy Woud-Binnendijk on a personal project she had been thinking of for almost two years. This is the story of these striking images, and how they came to be. About beauty “I think everyone is confronted daily with the absurd pressure to fit within a societally-expected standard, and asks themselves if they are good enough as they are. We forget that being satisfied with who you are and finding your passion are much more important in this life than an absurd societal image of the ideal.” “My definition of beauty is not the judgment by skin – the outside package – but the beauty of a person, with all of their talents big or small. Beauty is the unique way of creating your standards, and most importantly, the standard of who you want to be, instead of what the world expects you to be. Letting go of the pressure of what the world expects, instead of chasing unrealistic standards, is way more loving to …

Figments – A visual story of one room through time and residents

Phase One asked Gemmy Woud-Binnendijk to tell us the story behind her series titled Figments. Read her story below. The Figments project is a project that was on my wish list for a long time. It’s a story about one room through different time periods and with different residents. For this project, I started building a set in my studio based around a room with a window – inspired by the window Vermeer used in his paintings. Because I was financing everything myself, the set was completed with the help of a fellow photographer to keep the costs low. The pressure was tremendous due to the short amount of time I had to capture it all (3 days!), but there was a lot of fun on set. Figments is split into 3 chapters- Figments Aurum, Figments Alba and Figments Nigrum. Figments Aurum For the first chapter, the residents live in the present, and are a family with a little blonde girl who loves art, and is always in thought. I wanted to capture a daydream from …