Author: Leif Steiner

Leif Steiner’s creative transformation – from consumer advertising to soulful art

Leif Steiner may be a relative newcomer in photography, but he is a seasoned professional in the creative world. Having left his 20-year career in advertising to pursue photography with the mindset of a cultural anthropologist and the heart of an avid traveler, Leif invested in a Phase One Camera System to accompany him to some of the most remote tribes in the world in an attempt to preserve the culture and the people for future generations. Intrigued by his change from corporate consumerism to soulful art, we caught up with Leif to hear his story. What skills from your career in advertising have you brought with you into photography? I worked as a creative director in the advertising industry for 20 years. It was my job to help our clients sell as many widgets to as many consumers as possible. It’s problem-solving. Photography is also problem-solving. More photos are captured every 24 hours than were captured in the entire 20th century. Out of the billions of images created every single day, what makes certain …