All posts filed under: Architecture & Interior

Jake Curtis Inspires with his product photography

Jake Curtis inspires with contemporary photography and design

This week, Jake Curtis takes over our Instagram profile with his contemporary twist on product photography. “I’m based in London, but shoot around the globe. I photograph people, places, interiors and still life. My subject matter is diverse and I love the unique challenges each one brings.”  See more from Jake on our Instagram profile.   

Fritz Hansen shoot with the XF 100MP Camera System

Shot from the Heart: On Set with Republic of Fritz Hansen

The world-renowned interior design company, Fritz Hansen, show us how an iconic brand plans and executes a photo shoot using a Phase One XF 100MP Camera System. We get the inside track from three creative minds who know how to make a brand shine. The Visual Department’s Perspective Insights from the mastermind of the Fritz Hansen ‘look’, Mie Sandfeld, Visual Department Representative. “All photo shoots begin with a brief – here we state which products we are going to take pictures of. Next, we need both to consider the purpose of the images and the target group. This is very important to make sure the images display our products in the right way – both practically with angles etc., but also emotionally to catch the viewer’s attention and hopefully get a positive reaction from them.” Planning the Shoot “When planning this photoshoot, it was important for us to consider the overall “theme” (look and feel), as well as which products would be most relevant to take pictures of. For us, the most important aspect of …

Architecture photographer, Joel Tjintjelaar shooting with the 100MP Achromatic Digital Back

Architecture in Black and White with Joel Tjintjelaar

“There’s a quality to the black and white photos from this camera that feels like the beautiful analog photos from the past that I’ve never seen before in digital.” Award winning black and white architectural photographer, Joel Tjintjelaar, took in hand Phase One’s 100MP Achromatic and spoke with us about his love of black and white photography. He explained how he uses an absence of color to add depth to his images. How would you describe yourself as a photographer? “I would describe myself as a photographer who aims to create art. Photography is just a medium to express myself emotionally and create beautiful things. I try to create art by moving away from reality as many steps as possible. I’ve always felt that moving away from reality is a way of creating aesthetics. One way is by working in black and white, since our real world is not a black and white world. I have other ways of moving away from reality, like working with long exposures and exaggerating the differences in luminance to …

Photographer, Jonas Bjerre-Poulsen shooting Scandinavian design with IQ3 100MP Digital Back

When Scandinavian design meets photography

Scandinavian Design is characterized by a seeming simplicity; though the complexities behind this careful aesthetic should not be underestimated. Jonas Bjerre-Poulsen is one of the founders of Norm Architects. He’s also a significant name in photography. Jonas uses Phase One equipment and we spoke with him about the Scandinavian design concept to find the bridge between his creation of minimalist physical spaces as an architect, and capturing these same spaces as a photographer. The architect and the photographer “We founded Norm Architects in 2008. Today we work globally with residential architecture, commercial interiors, industrial design, graphics, art direction and – of course – photography. My interest in all these disciplines is basically an effectuation with aesthetics in general. In our designs, we always strive to balance — between richness and restraint, between order and complexity. In most Scandinavian designs, there are always details that take the product beyond the strictly simple and give it something extra. We try to reach a point where there is nothing to add and nothing to take away that can make the …

Cityscape photographer, Michael Salisbury used the Phase One XF Camera System & IQ1 80MP Digital Back for this project

Chicago Cityscapes with Michael Salisbury

Chicago or Gotham City? Michael Salisbury takes over our Instagram account with five days of street photography and architecture shots featuring spellbinding cityscapes, including his ‘Chicago minus Chicago’ project. “This is the first image from my series called Chicago minus Chicago, where I create empty landscapes of the busy city. This whole project was shot with the XF & IQ1 80MP Digital Back.” “A foggy morning to start the day. Pictured here is the Wrigley Building, one of my favorite pieces of architecture in the city.” See more from Michael on our Instagram profile.