All posts filed under: Architecture & Interior

Photographer, Jonas Bjerre-Poulsen shooting Scandinavian design with IQ3 100MP Digital Back

When Scandinavian design meets photography

Scandinavian Design is characterized by a seeming simplicity; though the complexities behind this careful aesthetic should not be underestimated. Jonas Bjerre-Poulsen is one of the founders of Norm Architects. He’s also a significant name in photography. Jonas uses Phase One equipment and we spoke with him about the Scandinavian design concept to find the bridge between his creation of minimalist physical spaces as an architect, and capturing these same spaces as a photographer. The architect and the photographer “We founded Norm Architects in 2008. Today we work globally with residential architecture, commercial interiors, industrial design, graphics, art direction and – of course – photography. My interest in all these disciplines is basically an effectuation with aesthetics in general. In our designs, we always strive to balance — between richness and restraint, between order and complexity. In most Scandinavian designs, there are always details that take the product beyond the strictly simple and give it something extra. We try to reach a point where there is nothing to add and nothing to take away that can make the …

Photographer, Marie Baersch showing us her Phase One XF Camera System

Behind the scenes with Phase One

We have collected some of our favorite behind the scenes photos. From deserts to the ocean, see the camera as it is shooting around the world. The desert “When I use medium format, I slow down. I think much more about the image I have to take, the framing, the composition, light etc. I plan the shoot much more before I actually take the picture and it is another kind of image I take. I often use DSLR when it is more like a reportage shoot, for example when I have to get up in a wind turbine, or out on an oil rig shooting, where I do not have a lot of time, and the subjects are moving around, forcing me to catch the situation rather than planning it.” – Tom Lindboe. North American landscape Reuben Wu working with the XF 100MP Camera System recently for his Lux Noctis series, capturing the beautiful North American landscape. Blue Ring lens “Not much to say. I just love the Blue Ring lenses…” – Ken Hermann Behind the scenes …

Cityscape photographer, Michael Salisbury used the Phase One XF Camera System & IQ1 80MP Digital Back for this project

Chicago Cityscapes with Michael Salisbury

Chicago or Gotham City? Michael Salisbury takes over our Instagram account with five days of street photography and architecture shots featuring spellbinding cityscapes, including his ‘Chicago minus Chicago’ project. “This is the first image from my series called Chicago minus Chicago, where I create empty landscapes of the busy city. This whole project was shot with the XF & IQ1 80MP Digital Back.” “A foggy morning to start the day. Pictured here is the Wrigley Building, one of my favorite pieces of architecture in the city.” See more from Michael on our Instagram profile.  Explore the products mentioned in this story: