All posts filed under: Automotive

The unique challenge of creating an artistic series to launch the VW Arteon

Douglas Sonders – Volkswagen USA reached out to me with an incredible opportunity. They offered to send me one of the first VW Arteons in the United States, which is their newest flagship sedan, and asked me to create an art series around it. The goal was to create around 8 final images, print them out on giant 8 foot long archival paper, and present them during a museum show for the Arteon’s public debut in the United States. The project was a unique challenge for a few reasons. One, they gave me nearly complete creative freedom on what I would create (as long as it included the car). This essentially never happens. Second, they wanted the images to be unique and not look like a normal car catalog ad campaign. Third, I had never printed my images out this large before (other than billboards). The viewers would be within inches of the giant prints in a museum environment, so quality and color reproduction were going to be incredibly crucial. When coming up with the concept …

Bringing the Autochrome process to digital photography

Photographer Simon Puschmann doesn’t see a boundary in what his gear and technology can achieve. In his Autochromes series, his experimentation and curiosity help to bring the Autochrome process into digital photography. Read on to learn more about the Autochrome process and Simon’s colorful series shot on an Achromatic camera. What is Autochrome? Autochrome is an early color photography process. It was patented in France by the Lumière brothers in 1903, and was brought to the market in 1907. Before subtractive color film was introduced in the mid-1930s, Autochrome was the principal color photography process. How did the Autochrome process inspire you? Simon: “I was interested in trying to transfer an old technique into modern digital photography. I just love the art, the craft, the history, and the science behind it all. I simply love it. Old processes, new processes, static or motion – it always had me hooked. I invent. I tinker. I explore. I never rest. I always want to be better. I push myself, I push my craft, and I push the …

Automotive photographer Alex Bernstein using the Phase One XF Camera System with IQ3 100MP Digital Back and Schneider Kreuznach Blue Ring lenses.

High Octane Automotive Photography

When two passions merge, something incredible happens: which is precisely Alex Bernstein’s story. Fast cars and photography meet in Alex’s world, and the results are a thrilling visual experience for the photo-gazer, especially if you’re a car lover. Alex Bernstein’s photography seeks the smooth moulded metal lines of fast automobiles. Crisp automotive photography Alex speaks with Phase One about his inspiration and passion for capturing the sleek beauty found in sports cars, and the preferred equipment he uses to create his modern masterpieces. The Man Behind the Machines A graduate of journalism and photography from the University of Hartford, Alex worked for several years as an editor and photographer in prominent New York-based automotive magazines. As his passion for photography grew, Alex made the leap to professional photographer and now, based in L.A., he specializes in fast cars, and seeks out modern architecture and vast landscapes in his work. “I’ve been obsessed with fast cars since before I can remember. Back then, though, I had no idea I’d also fall in love with photography, and …