All posts filed under: Fine Art

Defining beauty in photography

For the relaunch of IQ4 Camera Systems, we collaborated with photographer Gemmy Woud-Binnendijk on a personal project she had been thinking of for almost two years. This is the story of these striking images, and how they came to be. About beauty “I think everyone is confronted daily with the absurd pressure to fit within a societally-expected standard, and asks themselves if they are good enough as they are. We forget that being satisfied with who you are and finding your passion are much more important in this life than an absurd societal image of the ideal.” “My definition of beauty is not the judgment by skin – the outside package – but the beauty of a person, with all of their talents big or small. Beauty is the unique way of creating your standards, and most importantly, the standard of who you want to be, instead of what the world expects you to be. Letting go of the pressure of what the world expects, instead of chasing unrealistic standards, is way more loving to …

The wonderfully eccentric world of Pol Kurucz

The avant garde images that French photographer Pol Kurucz creates are bright, surrealist, and provocative reflections on society. We asked Pol a few questions to dig into his creative mindset: How do you define yourself as a photographer? I try not to define myself, but rather the visual universe into which I integrate the different types of projects I am working on: fine art, fashion and celebrity. The main pillars of this universe are the non-conventional, yet pleasing, combination of saturated, non-primary colors, stylized sets, props and compositions, provocative messages, glam-cool styling, and models with unusual beauty. How do you conceptualize your images? What is your creative process? I do not follow processes. My ideas come instinctively in form of images that pop up in my head in the shower, in bed or on the street, in a theater or while browsing social media. The ideas then go through a little curating engine in my head which follows the aesthetics of a few virtual masters such as Rene Magritte, Roy Andersson, Bob Wilson, Alejandro Jodorowsky, …