All posts filed under: Product Photography

Jake Curtis Inspires with his product photography

Jake Curtis inspires with contemporary photography and design

This week, Jake Curtis takes over our Instagram profile with his contemporary twist on product photography. “I’m based in London, but shoot around the globe. I photograph people, places, interiors and still life. My subject matter is diverse and I love the unique challenges each one brings.”  See more from Jake on our Instagram profile.  Explore the products mentioned in this story:

Michael Tonsberg for the XF Camera System Feature Update 4

Feature Update 4 – A focus on focus

Now expanding the XF Camera System for the fourth time. Take a look at the new features and watch professional studio photographers in action. Read more about the new features here. Autofocus & Recompose for product shots See how photographers, Michael Tonsberg and Carsten Esbensen, make use of Autofocus & Recompose for these product shoots of Danish jewellery companies, Lynggaard Jewellery and Georg Jensen. Focus Stacking – Freedom to express creativity Photographer Jean-Marie Michel, tries out the new Automatic Focus Stack Calculator for this shoot. See how the new focus stacking feature gives him the freedom to be more efficient. Explore the products mentioned in this story:

Vincent Lions used the Phase One XF Camera System to capture his product photography

Concept to Capture: A guide to product photography workflow and technique

Toronto based product and commercial photographer, Vincent Lions, shows us how he achieves perfect sharpness from end-to-end on his product photography shots. Vincent takes us step-by-step through every aspect of his product photo shoot, from sketching the concept to the final results. Download the e-book where Vincent shares his workflow from concept to capture. Concept to Capture: A guide to product photography workflow & technique “I won’t lie to you: I shot multiple images of the watch in water before I got the result I was looking for. And if you add elements such as liquid, smoke, or basically anything organic or in motion; you have to accept you’re working with some factors that you can’t always fully control.” A 100% crop of the picture above. Sketches for the photo shoot “I very often start my projects with a sketch. It doesn’t have to be 100% accurate, but it helps me to share ideas with my client. That way, I can also explore different options before going on set and figure out what material I …

Fritz Hansen shoot with the XF 100MP Camera System

Shot from the Heart: On Set with Republic of Fritz Hansen

The world-renowned interior design company, Fritz Hansen, show us how an iconic brand plans and executes a photo shoot using a Phase One XF 100MP Camera System. We get the inside track from three creative minds who know how to make a brand shine. The Visual Department’s Perspective Insights from the mastermind of the Fritz Hansen ‘look’, Mie Sandfeld, Visual Department Representative. “All photo shoots begin with a brief – here we state which products we are going to take pictures of. Next, we need both to consider the purpose of the images and the target group. This is very important to make sure the images display our products in the right way – both practically with angles etc., but also emotionally to catch the viewer’s attention and hopefully get a positive reaction from them.” Planning the Shoot “When planning this photoshoot, it was important for us to consider the overall “theme” (look and feel), as well as which products would be most relevant to take pictures of. For us, the most important aspect of …

Photographer, Jonas Bjerre-Poulsen shooting Scandinavian design with IQ3 100MP Digital Back

When Scandinavian design meets photography

Scandinavian Design is characterized by a seeming simplicity; though the complexities behind this careful aesthetic should not be underestimated. Jonas Bjerre-Poulsen is one of the founders of Norm Architects. He’s also a significant name in photography. Jonas uses Phase One equipment and we spoke with him about the Scandinavian design concept to find the bridge between his creation of minimalist physical spaces as an architect, and capturing these same spaces as a photographer. The architect and the photographer “We founded Norm Architects in 2008. Today we work globally with residential architecture, commercial interiors, industrial design, graphics, art direction and – of course – photography. My interest in all these disciplines is basically an effectuation with aesthetics in general. In our designs, we always strive to balance — between richness and restraint, between order and complexity. In most Scandinavian designs, there are always details that take the product beyond the strictly simple and give it something extra. We try to reach a point where there is nothing to add and nothing to take away that can make the …

Photographer, Marie Baersch showing us her Phase One XF Camera System

Behind the scenes with Phase One

We have collected some of our favorite behind the scenes photos. From deserts to the ocean, see the camera as it is shooting around the world. The desert “When I use medium format, I slow down. I think much more about the image I have to take, the framing, the composition, light etc. I plan the shoot much more before I actually take the picture and it is another kind of image I take. I often use DSLR when it is more like a reportage shoot, for example when I have to get up in a wind turbine, or out on an oil rig shooting, where I do not have a lot of time, and the subjects are moving around, forcing me to catch the situation rather than planning it.” – Tom Lindboe. North American landscape Reuben Wu working with the XF 100MP Camera System recently for his Lux Noctis series, capturing the beautiful North American landscape. Blue Ring lens “Not much to say. I just love the Blue Ring lenses…” – Ken Hermann Behind the scenes …