All posts filed under: Product Photography

Jake Curtis Inspires with his product photography

Jake Curtis inspires with contemporary photography and design

This week, Jake Curtis takes over our Instagram profile with his contemporary twist on product photography. “I’m based in London, but shoot around the globe. I photograph people, places, interiors and still life. My subject matter is diverse and I love the unique challenges each one brings.”  See more from Jake on our Instagram profile.   

Michael Tonsberg for the XF Camera System Feature Update 4

Feature Update 4 – A focus on focus

Now expanding the XF Camera System for the fourth time. Take a look at the new features and watch professional studio photographers in action. Read more about the new features here. Autofocus & Recompose for product shots See how photographers, Michael Tonsberg and Carsten Esbensen, make use of Autofocus & Recompose for these product shoots of Danish jewellery companies, Lynggaard Jewellery and Georg Jensen. Focus Stacking – Freedom to express creativity Photographer Jean-Marie Michel, tries out the new Automatic Focus Stack Calculator for this shoot. See how the new focus stacking feature gives him the freedom to be more efficient.

Fritz Hansen shoot with the XF 100MP Camera System

Shot from the Heart: On Set with Republic of Fritz Hansen

The world-renowned interior design company, Fritz Hansen, show us how an iconic brand plans and executes a photo shoot using a Phase One XF 100MP Camera System. We get the inside track from three creative minds who know how to make a brand shine. The Visual Department’s Perspective Insights from the mastermind of the Fritz Hansen ‘look’, Mie Sandfeld, Visual Department Representative. “All photo shoots begin with a brief – here we state which products we are going to take pictures of. Next, we need both to consider the purpose of the images and the target group. This is very important to make sure the images display our products in the right way – both practically with angles etc., but also emotionally to catch the viewer’s attention and hopefully get a positive reaction from them.” Planning the Shoot “When planning this photoshoot, it was important for us to consider the overall “theme” (look and feel), as well as which products would be most relevant to take pictures of. For us, the most important aspect of …

Photographer, Jonas Bjerre-Poulsen shooting Scandinavian design with IQ3 100MP Digital Back

When Scandinavian design meets photography

Scandinavian Design is characterized by a seeming simplicity; though the complexities behind this careful aesthetic should not be underestimated. Jonas Bjerre-Poulsen is one of the founders of Norm Architects. He’s also a significant name in photography. Jonas uses Phase One equipment and we spoke with him about the Scandinavian design concept to find the bridge between his creation of minimalist physical spaces as an architect, and capturing these same spaces as a photographer. The architect and the photographer “We founded Norm Architects in 2008. Today we work globally with residential architecture, commercial interiors, industrial design, graphics, art direction and – of course – photography. My interest in all these disciplines is basically an effectuation with aesthetics in general. In our designs, we always strive to balance — between richness and restraint, between order and complexity. In most Scandinavian designs, there are always details that take the product beyond the strictly simple and give it something extra. We try to reach a point where there is nothing to add and nothing to take away that can make the …