All posts tagged: IQ1 100MP Digital Back

The speed of medium format with photographer Garret M. Clarke. He was recently selected to attend the Red Bull Photography Academy in Tokyo, Japan where he shot athletes in action. For this project, Garret used the Phase One XF 100MP Camera System and put it to the tes

The speed of medium format

Photographer Garret M. Clarke is a storyteller who uses imagery as his preferred mode of expression. He was recently selected to attend the Red Bull Photography Academy in Tokyo, Japan where he shot athletes in action. For this project, Garret used the Phase One XF 100MP Camera System and put it to the test. There is a perception out there that medium format is not suited to sports or action photography. So we asked Garret about his experience and the results he got using Phase One medium format in a high-speed sports shoot. Giving Phase One a go in Tokyo “I was recently very fortunate to be selected to attend the Red Bull Photography Academy in Tokyo. The night before the first shoot I took the Phase One out for a stroll on the streets of Shinjuku. I wanted to familiarize myself with the settings and controls, as well as see how it felt in my hands before shooting with it. While the fundamentals are easy to access on a Phase One, there are so …

New Orleans through Werner Pawlok’s lens

New Orleans through Werner Pawlok’s lens

In an old city, famous for its distinct French and Spanish Creole architecture, cuisine, culture, and music; the uniqueness of New Orleans’ living history is kept alive in the buildings and spaces. Its colonial past, jazz, voodoo, and Mardi Gras have left exciting, colorful traces strewn throughout the city, all of which drew photographer Werner Pawlok to capture its charm and beauty in his warm, painting-like style. Bar Napoleon “Few places capture the essence of New Orleans like the Napoleon House: A 200 year old landmark that’s as casual and unique as its French Quarter surroundings. It was owned by the Mayor of New Orleans who offered it as a refuge to Napoleon in 1821 during his exile. Although Napoleon never did make it to stay there, the name did and has been attached to the establishment ever since. Bar Napoleon since become one of the most famous bars in America, and has been a known haunt for artists and writers all throughout the 20th century.” House of Craig 1 “You can practically taste the …

Vincent Lions used the Phase One XF Camera System to capture his product photography

Concept to Capture: A guide to product photography workflow and technique

Toronto based product and commercial photographer, Vincent Lions, shows us how he achieves perfect sharpness from end-to-end on his product photography shots. Vincent takes us step-by-step through every aspect of his product photo shoot, from sketching the concept to the final results. Download the e-book where Vincent shares his workflow from concept to capture. Concept to Capture: A guide to product photography workflow & technique “I won’t lie to you: I shot multiple images of the watch in water before I got the result I was looking for. And if you add elements such as liquid, smoke, or basically anything organic or in motion; you have to accept you’re working with some factors that you can’t always fully control.” A 100% crop of the picture above. Sketches for the photo shoot “I very often start my projects with a sketch. It doesn’t have to be 100% accurate, but it helps me to share ideas with my client. That way, I can also explore different options before going on set and figure out what material I …

Fashion photographer, Giampaolo Sgura shooting with the XF Camera System and the Schneider Kreuznach 120mm lens

Fashion photography with Giampaolo Sgura

Fashion photographer, Giampaolo Sgura shoots for big names in the fashion world, including Vogue and GQ magazine. But it wasn’t always so. Coming from an agricultural background, he studied architecture, although he always knew that his heart was in fashion. We talk to him about how he made the leap into the fashion world and what inspires him. Driven by origins “I’ve learned a lot from my father, whose background is in agriculture. It’s in the way I work with people, the way I relate to them, my way of respecting everybody on set. I feel lucky to have such a great job. My father was always smiling even when his machines were stuck or broken. He’d be happy to fix it and make sure he was not losing days of work in his field and come back home to us proud of his day at work. Coming from this background you appreciate life, sun and respect.” From architecture to fashion “I studied architecture in Milan and Berlin but during those five years I have …

Photographer, Marie Baersch showing us her Phase One XF Camera System

Behind the scenes with Phase One

We have collected some of our favorite behind the scenes photos. From deserts to the ocean, see the camera as it is shooting around the world. The desert “When I use medium format, I slow down. I think much more about the image I have to take, the framing, the composition, light etc. I plan the shoot much more before I actually take the picture and it is another kind of image I take. I often use DSLR when it is more like a reportage shoot, for example when I have to get up in a wind turbine, or out on an oil rig shooting, where I do not have a lot of time, and the subjects are moving around, forcing me to catch the situation rather than planning it.” – Tom Lindboe. North American landscape Reuben Wu working with the XF 100MP Camera System recently for his Lux Noctis series, capturing the beautiful North American landscape. Blue Ring lens “Not much to say. I just love the Blue Ring lenses…” – Ken Hermann Behind the scenes …

Fashion photographer, Nicklas Ingemann used the Phase One IQ3 100MP Digital Back

Fashion photography tips with Nicklas Ingemann

Fashion photographer, Nicklas Ingemann, took over our Instagram account and shared his top tips and tricks for his fashion shoots. The intensity of a fashion shoot “My lighting setups are extremely important to me, as they shape the image. Model Charlie Bredal has a unique look, and I wanted to capture the intensity of her look with the XF 100MP. Each lighting group had to be tweaked in power, which was pretty easy directly from the camera with the improved control of Profoto’s Profoto Air.” “Ever had the feeling of being crowded around the tethering station by a curious creative team, wanting to see their work as it pops up on the screen? “I usually bring an iPad to shoots to avoid just that, also giving the team or the client a possibility to rate the images as they are shot when using the Capture One Pro Capture Pilot app.” “As a professional photographer, it provides endless joy when the client is excited about the images while still in the creative process.” Mutual understanding between …