All posts tagged: IQ3 100MP Digital Back

Iden Ford on growing as a photographer

Based in Toronto, Iden Ford specializes in still and promotional gallery photography for the film and television industry. Some of his other projects include portrait and dance photography. His work is often featured in promotional artwork and advertisements plus feature reviews for CBS television, Entertainment Weekly, and The Washington Post to name a few. We asked him to share his story on how he got started with photography to where he is today. The start of a successful career “I started out in 2003. It took a fair amount of time to get into the film and TV union, which was my goal. I worked shooting for a theatre in Toronto called the Young People’s Theatre where I photographed posters with the cast for the individual shows as well as the dress rehearsals. It was rather thrilling to see my name in the Toronto Star accompanying a review of the show that I had shot. I’m primarily a portrait photographer in a general sense. While I have a small portrait studio for headshots, most of …

Timo Lieber shot the Atacama Lithium Mine project using the IQ3 100MP Trichromatic Digital Back on the XF Camera Body and Schneider Kreuznach 35mm LS f/3.5 Blue Ring lens.

The colors of an environmental perspective with Timo Lieber

We spoke with Timo about his latest project, “Atacama Lithium Mine,” and the significance and power of color in his photography. Timo Lieber is an aerial and landscape photographer with an environmental theme in his most recent works. An explorer of the world, he has documented the impact that humans have on our planet. His latest project, “Atacama Lithium Mine,” explores the world’s largest reserves of lithium which are extracted from enormous colorful brine pools at an accelerated rate owing to the move away from fossil fuels. Timo traveled to Chile to document this unique landscape in all its dazzling color, taking Phase One’s IQ3 100MP Trichromatic Digital Back to test its power to capture color as his eye saw the scene. Timo Lieber speaks about the Atacama Lithium Mine project “I am fascinated with altered landscapes and the impact we humans have on the environment. The Atacama project is focused on an area that is undergoing significant change because of one single metal: lithium. Lithium is a vital ingredient in modern rechargeable batteries that …

Aerial photographer, Joshua Jensen-Nagle shooting with the IQ3 100MP Digital Back

Aerial photography: Dreamy scenes from above

Aerial photographer, Joshua Jensen-Nagle is best known for his aerial photographs of beach or snow-scapes, swarming with colorful life. Joshua spoke with Phase One to tell us about himself and his work, focusing on aerial photography and the equipment he uses to create his distinctive works of art. About Joshua’s style “I have always strived to use photography as a means to create and evoke emotion rather than simply document a reality. ” “Early in my career, the dreamlike style that I have become known for was very apparent as I photographed works with old Polaroid cameras and expired Polaroid film. Now, using a Phase One, this style is much more subtle, but the softness is preserved through my process, and enhanced through the paper I choose to print on as well as my face-mounting format.” Why beaches and winter landscapes? “Beaches have always been a fascination to me. As a child, I spent my summers in Mantoloking, along the New Jersey Shore staying with my grandfather at his beach house.  Some of my earliest works …

World adventurer and photographer Paul Reiffer travels the world with Phase One IQ3 Digital Back 100MP

Landscape photography with Paul Reiffer

World adventurer and photographer Paul Reiffer have traveled around the world capturing people, landscapes and commercial images for many years. Diamond Beach, Jokulsarlon, Iceland “How cold is the water in Iceland during the winter? VERY. Very, very, very cold. Which is something I learned about 3 seconds before I clicked the button to capture this image of one of the baby icebergs washed up on Iceland’s Diamond Beach, at the mouth of Jokulsarlon. On the basis of “if you’re already wet, you may as well get the shot” – I clicked just in time to capture this block before it rolled back out to sea, then running back to the car to switch back into dry clothes and shoes.” Technical info for the picture: IQ3 100MP – 28mm, f/14, 2.5 seconds Stonehenge, England “Standing for thousands of years, deep within the English countryside just outside of Amesbury, Wiltshire – this ancient circle of Neolithic stones is recognised by historians and tourists from all around the world. With special “inner circle” access to the stone ring …

Fritz Hansen shoot with the XF 100MP Camera System

Shot from the Heart: On Set with Republic of Fritz Hansen

The world-renowned interior design company, Fritz Hansen, show us how an iconic brand plans and executes a photo shoot using a Phase One XF 100MP Camera System. We get the inside track from three creative minds who know how to make a brand shine. The Visual Department’s Perspective Insights from the mastermind of the Fritz Hansen ‘look’, Mie Sandfeld, Visual Department Representative. “All photo shoots begin with a brief – here we state which products we are going to take pictures of. Next, we need both to consider the purpose of the images and the target group. This is very important to make sure the images display our products in the right way – both practically with angles etc., but also emotionally to catch the viewer’s attention and hopefully get a positive reaction from them.” Planning the Shoot “When planning this photoshoot, it was important for us to consider the overall “theme” (look and feel), as well as which products would be most relevant to take pictures of. For us, the most important aspect of …

Photographer, Jonas Bjerre-Poulsen shooting Scandinavian design with IQ3 100MP Digital Back

When Scandinavian design meets photography

Scandinavian Design is characterized by a seeming simplicity; though the complexities behind this careful aesthetic should not be underestimated. Jonas Bjerre-Poulsen is one of the founders of Norm Architects. He’s also a significant name in photography. Jonas uses Phase One equipment and we spoke with him about the Scandinavian design concept to find the bridge between his creation of minimalist physical spaces as an architect, and capturing these same spaces as a photographer. The architect and the photographer “We founded Norm Architects in 2008. Today we work globally with residential architecture, commercial interiors, industrial design, graphics, art direction and – of course – photography. My interest in all these disciplines is basically an effectuation with aesthetics in general. In our designs, we always strive to balance — between richness and restraint, between order and complexity. In most Scandinavian designs, there are always details that take the product beyond the strictly simple and give it something extra. We try to reach a point where there is nothing to add and nothing to take away that can make the …

Andrea took the photos in this series using the Phase One XF 100MP Camera System and Schneider-Kreuznach lenses.

The Woman Behind the Lens: Andrea Zvadova’s Shimmering Photography

To celebrate International Women’s Day on 8th March, Phase One is highlighting the work of fashion and beauty photographer, Andrea Zvadova. About Andrea Zvadova “I was born and lived in Slovakia until relatively recently. A couple of years ago I moved to London. I got interested in photography from quite a young age, and have grown with cameras since my teenage years. Back then I was still shooting on film. Through my interest in the modelling and fashion industry, I slowly transformed my work into fashion, portrait and beauty photography. Currently, my work focuses mostly on beauty photography.”   Have you any advice for women who are thinking about pursuing a career in the professional photography industry? “The presence of women in the photography industry is rising. And I think the professional industry reflects that already. If you want a great image, you don’t consider if the photographer is a man or a woman; you always look at the portfolio to get the best results. Women have been proving they are more than capable of …

Bella Kotak shooting with the Phase One XF 100MP Camera System

The Enchanted Women of Bella Kotak

Bella Kotak is a fine art and fashion photographer. With her latest shoots, she whisks us into her feminine fairy-tale world bursting with blossoming flowers, captured with the Phase One XF 100MP Camera System. Prepare to be awed by the glistening beauty and magic she creates of nature and womanhood as Bella speaks with us about her work, inspiration, and the tools she uses to make her images. Where does your inspiration come from and what drives you to create these type of scenes?  “The first shoot, Winter’s Wildflower, tells a story of a queen-like character on a journey. I created the floral cape that she wears by using up of all the leftover flowers that I had been hoarding from the last year (and there were plenty!). I love playing with juxtaposing themes and seeing flowers and foliage in the middle of winter isn’t a normal sight which is why I thought it would make an interesting picture. Through this piece I wanted to say goodbye to 2016 and invite the viewer to join …

Photographer, Marie Baersch showing us her Phase One XF Camera System

Behind the scenes with Phase One

We have collected some of our favorite behind the scenes photos. From deserts to the ocean, see the camera as it is shooting around the world. The desert “When I use medium format, I slow down. I think much more about the image I have to take, the framing, the composition, light etc. I plan the shoot much more before I actually take the picture and it is another kind of image I take. I often use DSLR when it is more like a reportage shoot, for example when I have to get up in a wind turbine, or out on an oil rig shooting, where I do not have a lot of time, and the subjects are moving around, forcing me to catch the situation rather than planning it.” – Tom Lindboe. North American landscape Reuben Wu working with the XF 100MP Camera System recently for his Lux Noctis series, capturing the beautiful North American landscape. Blue Ring lens “Not much to say. I just love the Blue Ring lenses…” – Ken Hermann Behind the scenes …

Automotive photographer Alex Bernstein using the Phase One XF Camera System with IQ3 100MP Digital Back and Schneider Kreuznach Blue Ring lenses.

High Octane Automotive Photography

When two passions merge, something incredible happens: which is precisely Alex Bernstein’s story. Fast cars and photography meet in Alex’s world, and the results are a thrilling visual experience for the photo-gazer, especially if you’re a car lover. Alex Bernstein’s photography seeks the smooth moulded metal lines of fast automobiles. Crisp automotive photography Alex speaks with Phase One about his inspiration and passion for capturing the sleek beauty found in sports cars, and the preferred equipment he uses to create his modern masterpieces. The Man Behind the Machines A graduate of journalism and photography from the University of Hartford, Alex worked for several years as an editor and photographer in prominent New York-based automotive magazines. As his passion for photography grew, Alex made the leap to professional photographer and now, based in L.A., he specializes in fast cars, and seeks out modern architecture and vast landscapes in his work. “I’ve been obsessed with fast cars since before I can remember. Back then, though, I had no idea I’d also fall in love with photography, and …

Timo Lieber shooting with the Phase One XF 100MP and the IQ3 digital back and the Schneider Kreuznach 120mm LS f/4.0 Macro and the Schneider Kreuznach 80mm LS f/2.8.

Aerial photography: Capturing the Arctic’s Transformation

Capturing extraordinary natural phenomena in a resounding way is something many artists and photographers strive to achieve with their work. But capturing a wonder of nature that’s eroding away all too rapidly brings with it a sense of urgency and – in Timo Lieber’s majestic work – poignancy. Timo’s THAW series focuses on the rapidly disappearing Arctic ice sheets, using aerial photography to capture vast icescapes using the XF Camera System with IQ3 100MP Digital Back. Fine art aerial photography “Having traveled to the Arctic numerous times and having seen the rate of change there, I have long wanted to capture the impact of global warming on the Arctic and translate it into striking photographic images. The Greenland ice sheet has been losing mass rapidly over the past few years and it is a major contributor to global sea-level rise – undoubtedly escalated by man’s contribution to global warming. It is currently losing an estimated 380,000,000,000 tonnes of ice annually. Yes, that is a 12-digit figure.” “THAW is a collaboration between photography and the scientific work of …

Phase One’s PODAS instructor, Drew Altdoeffer Instagram takeover with Phase One XF IQ3 100MP

PODAS Photography Workshop with Drew Altdoerffer

Our very own PODAS instructor, Drew Altdoeffer, took over our Instagram account with some of his pictures from some of his PODAS photography workshops. At the workshops he’s providing you with a first-class education, using the world’s best equipment in breathtaking locations. Giant Icebergs “When you’re fortunate enough to have equipment like the XF IQ3 100MP and the Schneider Kreuznach 35mm LS f/3.5 Blue Ring with you for a landscape shoot, the last thing you would think about doing is hanging off the side of a zodiac in sub-zero waters. But sometimes the last thing you would think about doing is the only thing you can do to get the shot.” “These giant icebergs were just begging to be photographed from the water’s surface so I ignored the sensible part of my consciousness and got as close to the water as I could. With the Waistlevel Finder on the XF IQ3 100MP it was a breeze to get the composition I needed and with the 35mm lens providing me astounding detail and contrast, these ship-sized ice cubes …