All posts tagged: IQ4 150MP Achromatic Digital Back

Leif Steiner’s creative transformation – from consumer advertising to soulful art

Leif Steiner may be a relative newcomer in photography, but he is a seasoned professional in the creative world. Having left his 20-year career in advertising to pursue photography with the mindset of a cultural anthropologist and the heart of an avid traveler, Leif invested in a Phase One Camera System to accompany him to some of the most remote tribes in the world in an attempt to preserve the culture and the people for future generations. Intrigued by his change from corporate consumerism to soulful art, we caught up with Leif to hear his story. What skills from your career in advertising have you brought with you into photography? I worked as a creative director in the advertising industry for 20 years. It was my job to help our clients sell as many widgets to as many consumers as possible. It’s problem-solving. Photography is also problem-solving. More photos are captured every 24 hours than were captured in the entire 20th century. Out of the billions of images created every single day, what makes certain …

Exploring the beauty of black & white photography with the IQ4 150MP Achromatic

Why I photograph I photograph to have life experiences and to share them with family, friends and the rest of the world. My camera has taken me to dozens of countries and opened many doors. It has led me to strangers who invited me into their lives. Without photography, I simply would have missed out on many memorable, enjoyable and inspiring adventures. I believe that the journey is much more fascinating than the destination. You have to enjoy what you are doing, and when you do, photographs will find you. I do plan some projects and journeys beforehand, but as often as I can, I do enjoy just responding and reacting to what is presented in front of me. My aesthetic My photographic style is black & white, minimal, silent, fine art landscape and architecture photography. I’m interested in interpretation rather than representation of a given scene, subject and location. This is, in short, why I chose to work in black & white. I have been in love with it ever since I started seriously …