All posts tagged: PODAS

Drew Altdoerffer on the Schneider Kreuznach blue ring lenses

The Blue Ring Lens Family: The right lens for the right job

Phase One’s Product Manager, Drew Altdoerffer shares his point of view on our wide range of Blue Ring Lenses. Any image, no matter what features or tools the camera may provide, is only as good as the lens that captures it. Sure, there are subjective aesthetic qualities of certain lenses. However, objective qualities like sharpness, resolution, durability and versatility are all essential for professional photographic results. I hope we can all agree on that much. The specific lens you use, how you use it and why you use it, is certainly grounds for a discussion. In the vein of that discussion I have to be honest: my views are completely biased, as I’ve worked for Phase One for nearly 9 years. Nevertheless, even well before that time you could always find me with Phase One in my hands. As a Product Manager I have innumerable opportunities to use and test the Phase One equipment. This is not only taking place in a studio environment but under rather demanding conditions as well. Among other responsibilities here in Copenhagen, I manage the PODAS (Phase One …

Andrei Duman explores extreme environments with medium format and the Phase One XF IQ3 100MP

Andrei Duman explores extreme environments with medium format

This week, Phase One photographer, Andrei Duman, takes over our Instagram feed. Andrei is an award winning Los Angeles based photographer with a huge thirst for travel, having already visited over 80 countries. He takes his Phase One XF IQ3 100 to unique locations all over the world, including some of the harshest environments possible. Follow his account to see where 2018 takes Andrei. Current planned trips include Bora Bora, the Grand Tetons, South Africa, Romania, JapanCa and Namibia. Below we share some of his takeover and the stories behind the captures. Power Lines (See featured image at the top of this post.) “One of my favorite types of photography is aerial and one of my favorite subjects to capture while being airborne are salt flats. I love the freedom that aerial photography provides, as your subjects and compositions are constantly changing. By a quick switch of your lens mid flight, your focus changes from a panoramic view to an abstract focus, where one can get into the details and create an almost alien-looking environment. …

Phase One's Vice President of R&D Lau Nørgaard

Phase One’s Lau Nørgaard goes to Mongolia

Our very own Lau Nørgaard, Vice President of R&D here at Phase One takes over our Instagram account this week. Through images taken on the mountains and plains of Mongolia, Lau will share his passion for the technology and hard work that goes into creating our cameras, firmware and lenses. “I was on a hilltop in Mongolia at sunrise trying to capture the delicate colors of the grassland in the early morning light. It was quite windy and shooting with the Blue Ring 240mm lens was a challenge. The smallest vibrations with the exposure times required in the low light would result in un-sharp images. And of course, with dawn or dusk pictures, time is of the essence for the perfect shot. However, using the new electronic shutter feature on the IQ3 100MP and vibration delay meant that I got critically sharp shots even on relatively long exposure times with the wind roaring around me.” “Dawn on a hilltop in Mongolia, testing out the new Blue Ring 150mm lens for real for the first time …