All posts tagged: XF Camera System

Brooke Holm documents the interaction between humans and environment

Brooke Holm is a New York-based photographer whose work cuts across genres and styles. Her photography centers on the relationship between humans and the natural environment, a vision she employes in editorial, commercial and fine art projects of still life, interior, architecture and landscape. Hi, I’m Brooke and I’m a photographer. This is where you’d expect me to tell you what kind of photographer I am but, to be honest, I have always been wary of defining my photography style. I believe it’s limiting to place yourself in a labeled box, because you can get stuck there, inhibiting your ability to grow and change. I’m particulary interested in how people impact their environment, and how they’re impacted by it in return. My work is about intuition and feeling, it’s emotive, precise and technical, yet imperfectly human. I shoot across genres and use a variety of tools and technology. At the moment, most of my projects are a mix of interiors and architecture, still life and environmental/landscape photography. I seek to work with people and clients …

Extraordinary moments: How photography saved my life

Stefano Gardel is an award-winning fine art photographer based in Lugano, Switzerland. His aesthetic is built on gloomy atmospheres and almost surreal cityscapes that give an out-of-world dimension to ordinary spaces. Photography means the world to him. It’s the thing that came to rescue him from the darkest period of his life and offered him a new creative outlet, a new career, and a cure.   I first played with a photo camera one summer 15 years ago. I remember experimenting with long exposures and night photography, having a lot of fun and, for a brief moment, even thinking about becoming a photographer. But then I went on with my profession as a chiropractor. Fast forward to 3 years ago when I was at my lowest point, after my health had been getting worse for the past 6 years. I had Lyme disease without knowing it, my body was in a lot of pain, my brain was foggy, I couldn’t eat or drink almost anything, I could barely do my job. I was getting depressed …

Medium format and wedding photography: a love story

Capture One ambassadors Victor and Ronja, known as Muse & Mirror, shoot wedding photography like no other. They specialize in after-wedding portraits, a growing trend in the wedding photography genre. More and more marrying couples are asking for high quality and an artistic touch to their wedding portraits. That’s where medium format comes in.   With their “dark romance”, surrealist style, Muse & Mirror’s photography showcases the extraordinary potential of medium format in shooting wedding portraits. What they achieve with their creative use of dynamic range, dramatic light, color and detail depth is a testament to the unparalleled capabilities of this format. So when Victor and Ronja visited London to shoot a personal project with the Phase One camera system, we knew we were in for a very special treat. Below they share their vision, their work process, and their experience shooting with Phase One.   Hi, we are Victor and Ronja, a couple of wedding photographers. We became photographers because it was the best medium for self-expression we found while facing the variety of challenges …

Defining beauty in photography

For the relaunch of IQ4 Camera Systems, we collaborated with photographer Gemmy Woud-Binnendijk on a personal project she had been thinking of for almost two years. This is the story of these striking images, and how they came to be. About beauty “I think everyone is confronted daily with the absurd pressure to fit within a societally-expected standard, and asks themselves if they are good enough as they are. We forget that being satisfied with who you are and finding your passion are much more important in this life than an absurd societal image of the ideal.” “My definition of beauty is not the judgment by skin – the outside package – but the beauty of a person, with all of their talents big or small. Beauty is the unique way of creating your standards, and most importantly, the standard of who you want to be, instead of what the world expects you to be. Letting go of the pressure of what the world expects, instead of chasing unrealistic standards, is way more loving to …

How OMS Photo creates next level commercial product photography

Today we are highlighting OMS Photo and the way they use Phase One cameras in their commercial photography workflows. Their commercial photo studio is often hired to create something that will be featured globally via packaging or advertising. When OMS gets opportunities, they want to make sure they have the best equipment available. When they discovered Phase One cameras and experienced their power, they bought two. Cameras like these allow OMS Photo to turn a product, such as a single square of a chocolate bar, into the size of a billboard. Here are some of OMS’s favorite finished projects they’ve shot with Phase One Camera Systems: To OMS, the value comes from the process and post-production OMS has seven full-time photographers and three digital retouchers, and everyone has areas of expertise – food, products, lifestyle, portraits, and more. When using Phase One, we always use the uniquely-created Capture One Pro software. This allows us, as well as our clients, to quickly view the images taken on a computer screen. Despite the massive file size, the …

Leif Steiner’s creative transformation – from consumer advertising to soulful art

Leif Steiner may be a relative newcomer in photography, but he is a seasoned professional in the creative world. Having left his 20-year career in advertising to pursue photography with the mindset of a cultural anthropologist and the heart of an avid traveler, Leif invested in a Phase One Camera System to accompany him to some of the most remote tribes in the world in an attempt to preserve the culture and the people for future generations. Intrigued by his change from corporate consumerism to soulful art, we caught up with Leif to hear his story. What skills from your career in advertising have you brought with you into photography? I worked as a creative director in the advertising industry for 20 years. It was my job to help our clients sell as many widgets to as many consumers as possible. It’s problem-solving. Photography is also problem-solving. More photos are captured every 24 hours than were captured in the entire 20th century. Out of the billions of images created every single day, what makes certain …

How Stefano Gardel sees, and captures, the world in a different light

Stefano Gardel hasn’t been a photographer for long, but in that time, his unique point of view has helped him become a rising star. We sat down with Stefano to find out more about his Neon Future series, shot in Japan. How did you get into photography? I have to say, that I do not consider myself a photographer. I started only 3 years ago, and I am self-taught. Then last year, I changed from my regular job as a Chiropractor to do photography full time. I was selling through several art galleries, and when I saw my images being sold, I started to think, “I wonder if I could do this as my job.” So now I am doing it as my main job. I don’t have a lot of knowledge as far as being a photographer…I actually learned just about everything I know on YouTube. But I have to say, that in digital photography, it’s not that difficult to get started if you have a strong point of view and some motivation. I …

Finding inspiration and creativity in still life photography

We interviewed Phase One Ambassador Paloma Rincón to discover how she continually finds the inspiration for her wonderfully creative still life images. How do you define yourself as a photographer? I define myself as a still life photographer, but sometimes this description isn’t enough. So, I usually have to explain my profession, because my work also covers other creative disciplines including art direction. What would be a typical job for you? Typically, when I get contacted, the client asks for me to interpret the task and add my own creative style to it. So usually, my task is not just to follow an agency brief, but also to help develop the creative concept. Usually, I get asked to do commissioned shoots based on references from my own personal projects. This is also why I do a lot of personal projects – so that I can move my commercial work in a direction that I also have an interest in. My projects are often product shots of, for example, food, drinks or tech products, but composed …

Andrea Belluso on vulnerability, light and commitment

We sat down with Andrea Belluso to talk about studio photography, gear, and the commitment necessary to really, truly succeed as a high end photographer. How do you define yourself as a photographer? I don’t. I try to be as undefined as I possibly can, and I actually encourage other photographers to do the same. If you define yourself as a photographer, you fall into the trap of defining your style, who you are, everything you do and deliver – and this is the opposite of being creative. So by being totally undefined, I am opening up to whatever possibilities there could be on any given shoot. Because the thing about photography in general, and especially people photography, is that every shoot is an entity in and of itself. And you have to treat it as such. Otherwise, it is as if you are treating people all the same way. Imagine talking to your banker the same as your butcher. If you talk about steaks to your banker, he is going to think you are …

Refocusing life on a passion

Peter Wiederholt’s story is a remarkable one. He was a successful banker and real estate investor who took a leap and began to refocus his life on his true passion. It takes bravery to make such a life change, and sometimes it’s something you simply can’t help – a gnawing need to express the thing that’s in your heart. For some, that’s art. For others, it’s an obsession in finding fulfilment through mastering a craft. We talked to Peter about this fantastic journey, where it began, and where it has taken him. The start of the journey “Starting in the 1990’s, I had a Contax S2, a Leica M6 and then a Hasselblad 503CW. I initially liked the technical aspect of these mechanical instruments. My main objective at the time was to create pictures for my own walls of the cities (London, Frankfurt, NYC) where I had worked. I soon realized that 35mm did not give a good enough image quality for what I wanted to achieve. Back then, 6×6 was the right compromise of …

The unique challenge of creating an artistic series to launch the VW Arteon

Douglas Sonders – Volkswagen USA reached out to me with an incredible opportunity. They offered to send me one of the first VW Arteons in the United States, which is their newest flagship sedan, and asked me to create an art series around it. The goal was to create around 8 final images, print them out on giant 8 foot long archival paper, and present them during a museum show for the Arteon’s public debut in the United States. The project was a unique challenge for a few reasons. One, they gave me nearly complete creative freedom on what I would create (as long as it included the car). This essentially never happens. Second, they wanted the images to be unique and not look like a normal car catalog ad campaign. Third, I had never printed my images out this large before (other than billboards). The viewers would be within inches of the giant prints in a museum environment, so quality and color reproduction were going to be incredibly crucial. When coming up with the concept …

Bringing the Autochrome process to digital photography

Photographer Simon Puschmann doesn’t see a boundary in what his gear and technology can achieve. In his Autochromes series, his experimentation and curiosity help to bring the Autochrome process into digital photography. Read on to learn more about the Autochrome process and Simon’s colorful series shot on an Achromatic camera. What is Autochrome? Autochrome is an early color photography process. It was patented in France by the Lumière brothers in 1903, and was brought to the market in 1907. Before subtractive color film was introduced in the mid-1930s, Autochrome was the principal color photography process. How did the Autochrome process inspire you? Simon: “I was interested in trying to transfer an old technique into modern digital photography. I just love the art, the craft, the history, and the science behind it all. I simply love it. Old processes, new processes, static or motion – it always had me hooked. I invent. I tinker. I explore. I never rest. I always want to be better. I push myself, I push my craft, and I push the …