All posts tagged: XF Camera System

Capturing the character of birds in intimate portraits

Leila Jeffreys is an acclaimed Australian contemporary photographic and video artist. She is best known for visceral and mysterious images of birds that explore and subvert the traditions of portraiture. Her avian subjects are photographed at human scale with an astounding attention to color, line, form and composition. How did you get started in photography, and in photographing birds specifically? I picked up a camera at the age of 15 and from that point on, it was always close by – I was the one in my group of friends who was always taking photos, documenting our lives. I studied photography in high school, and then at University in Perth, Western Australia as part of my Communications degree, before moving to Sydney, New South Wales to study photography full time at TAFE. After completing my studies, I began working as a commercial photographer but was never at all comfortable in that role. I was always uncomfortable with the prospect of working fast and handing over work that disappointed me. So, once I realized that I …

How Mikael Helsing gained a new perspective on the great outdoors

The end of Mikael Helsing’s frustrating career as a professional skier marked the start of a different career. Photographing the mountains was the next challenge – where Mikael’s knowledge from various adventure sports combined with his knowledge of nature to help him discover and capture special locations and moments. Interview with Innovafoto: Can you talk a bit about yourself and how you built a career in outdoor photography? I’m Swedish, but have lived and worked in Spain since 1991. I was introduced to the world of photography in Sweden, a couple of years before my move when I came to the realization that my career as a skier wasn’t as successful as I had hoped. I had to change plans. My combination of nature lover, sports fan, and photographer helped pave the way to my new career in outdoor photography. Since then, I have been shooting photos of outdoor activities and sports for clients from all over the world. I’ve shot a wide variety of sports – skiing, mountain biking, trekking, trail running, cycling, running, …

Freezing motion and emotion: the photography of Rafa Sanchez

Rafa Sanchez is a photographer, illustrator and motion graphics designer from Madrid. He makes pictorial portrait photography that plays with light, color, textures and body language, capturing fleeting moments that feel like a reverie but stay with the viewer for a long time.   I’ve always wanted to make art. As a kid, I would spend my days in my room drawing. Later I went through a graffiti phase, and then I fell in love with illustration, animation and graphic design. I’m drawn to anything from animated films and illustration to street art, advertising and typography. My first contact with photography happened at Artediez (Escuela de Arte 10), where I studied illustration. Back then I wasn’t really focused on photography, but I did learn how to use a camera as part of my studies. Then, as soon as I could afford a camera, I started taking pictures of anything and everything. I photographed illustrations and things I noticed while walking through the city or travelling, but also random objects in my home or textures of …

Todd Antony photographs Cholitas on top of the world

Earlier this year, photographer Todd Antony headed to El Alto in Bolivia to shoot a personal, two-part project featuring a unique community of indigenous Aymara women who are breaking stereotypes and shifting perceptions. These women identify themselves as cholitas, a term that has historically been used pejoratively to describe them, but which they today wear as a badge of honour.   As recently as 10 years ago Cholitas, easily recognizable by their wide colorful skirts, braided hair and bowler hats, were socially ostracized, systematically marginalized and discriminated against. They were refused entry to some restaurants, on public transport or certain public spaces. While these women have been advocating for their rights since at least the 1960’s, their movement was further invigorated by the 2005 election of Evo Morales, Bolivia’s first Amerindian president. Since then the majority indigenous population have seen greater recognition and autonomy. That’s the context in which a particular group of Aymara women who, until a few years ago, worked as cooks and caretakers for mountaineers from around the world, decided to become …

Bolivian Salt Flats and Australian beauty: a set made in heaven

Bolivia’s Salar de Uyuni is the world’s largest salt flat, left behind by lakes that evaporated millions of years ago. Today, it’s one of the most breathtaking sights on Earth and, notably, a remarkable shooting location. That’s where Phase One Ambassador Yulia Gorbachenko travelled this summer to shoot for Harper’s Bazaar a project she developed together with creative director JP Micallef and fashion director Sandy Armeni. The editorial, titled “Heaven on Earth”, features model Alexandra Agoston immersed in the iconic panorama of the Salt Flats, her elegant figure blending with the mesmerizing landscape. The compositions are marked by lavish shades of blue and reflective textures. In the images, Yulia plays with deceiving angles and spatial perspectives to make the model look like she’s floating between watery desert and infinitely cerulean sky.   I’ll always remember the moment we entered the salt flats. What I saw seemed out of this world. The clouds, the shape of the sky, the colors – I’ve never experienced anything like it before. It just made me feel genuine happiness. I …

Brooke Holm documents the interaction between humans and environment

Brooke Holm is a New York-based photographer whose work cuts across genres and styles. Her photography centers on the relationship between humans and the natural environment, a vision she employes in editorial, commercial and fine art projects of still life, interior, architecture and landscape. Hi, I’m Brooke and I’m a photographer. This is where you’d expect me to tell you what kind of photographer I am but, to be honest, I have always been wary of defining my photography style. I believe it’s limiting to place yourself in a labeled box, because you can get stuck there, inhibiting your ability to grow and change. I’m particulary interested in how people impact their environment, and how they’re impacted by it in return. My work is about intuition and feeling, it’s emotive, precise and technical, yet imperfectly human. I shoot across genres and use a variety of tools and technology. At the moment, most of my projects are a mix of interiors and architecture, still life and environmental/landscape photography. I seek to work with people and clients …

Extraordinary moments: How photography saved my life

Stefano Gardel is an award-winning fine art photographer based in Lugano, Switzerland. His aesthetic is built on gloomy atmospheres and almost surreal cityscapes that give an out-of-world dimension to ordinary spaces. Photography means the world to him. It’s the thing that came to rescue him from the darkest period of his life and offered him a new creative outlet, a new career, and a cure.   I first played with a photo camera one summer 15 years ago. I remember experimenting with long exposures and night photography, having a lot of fun and, for a brief moment, even thinking about becoming a photographer. But then I went on with my profession as a chiropractor. Fast forward to 3 years ago when I was at my lowest point, after my health had been getting worse for the past 6 years. I had Lyme disease without knowing it, my body was in a lot of pain, my brain was foggy, I couldn’t eat or drink almost anything, I could barely do my job. I was getting depressed …

Medium format and wedding photography: a love story

Capture One ambassadors Victor and Ronja, known as Muse & Mirror, shoot wedding photography like no other. They specialize in after-wedding portraits, a growing trend in the wedding photography genre. More and more marrying couples are asking for high quality and an artistic touch to their wedding portraits. That’s where medium format comes in.   With their “dark romance”, surrealist style, Muse & Mirror’s photography showcases the extraordinary potential of medium format in shooting wedding portraits. What they achieve with their creative use of dynamic range, dramatic light, color and detail depth is a testament to the unparalleled capabilities of this format. So when Victor and Ronja visited London to shoot a personal project with the Phase One camera system, we knew we were in for a very special treat. Below they share their vision, their work process, and their experience shooting with Phase One.   Hi, we are Victor and Ronja, a couple of wedding photographers. We became photographers because it was the best medium for self-expression we found while facing the variety of challenges …

Defining beauty in photography

For the relaunch of IQ4 Camera Systems, we collaborated with photographer Gemmy Woud-Binnendijk on a personal project she had been thinking of for almost two years. This is the story of these striking images, and how they came to be. About beauty “I think everyone is confronted daily with the absurd pressure to fit within a societally-expected standard, and asks themselves if they are good enough as they are. We forget that being satisfied with who you are and finding your passion are much more important in this life than an absurd societal image of the ideal.” “My definition of beauty is not the judgment by skin – the outside package – but the beauty of a person, with all of their talents big or small. Beauty is the unique way of creating your standards, and most importantly, the standard of who you want to be, instead of what the world expects you to be. Letting go of the pressure of what the world expects, instead of chasing unrealistic standards, is way more loving to …

How OMS Photo creates next level commercial product photography

Today we are highlighting OMS Photo and the way they use Phase One cameras in their commercial photography workflows. Their commercial photo studio is often hired to create something that will be featured globally via packaging or advertising. When OMS gets opportunities, they want to make sure they have the best equipment available. When they discovered Phase One cameras and experienced their power, they bought two. Cameras like these allow OMS Photo to turn a product, such as a single square of a chocolate bar, into the size of a billboard. Here are some of OMS’s favorite finished projects they’ve shot with Phase One Camera Systems: To OMS, the value comes from the process and post-production OMS has seven full-time photographers and three digital retouchers, and everyone has areas of expertise – food, products, lifestyle, portraits, and more. When using Phase One, we always use the uniquely-created Capture One Pro software. This allows us, as well as our clients, to quickly view the images taken on a computer screen. Despite the massive file size, the …

Leif Steiner’s creative transformation – from consumer advertising to soulful art

Leif Steiner may be a relative newcomer in photography, but he is a seasoned professional in the creative world. Having left his 20-year career in advertising to pursue photography with the mindset of a cultural anthropologist and the heart of an avid traveler, Leif invested in a Phase One Camera System to accompany him to some of the most remote tribes in the world in an attempt to preserve the culture and the people for future generations. Intrigued by his change from corporate consumerism to soulful art, we caught up with Leif to hear his story. What skills from your career in advertising have you brought with you into photography? I worked as a creative director in the advertising industry for 20 years. It was my job to help our clients sell as many widgets to as many consumers as possible. It’s problem-solving. Photography is also problem-solving. More photos are captured every 24 hours than were captured in the entire 20th century. Out of the billions of images created every single day, what makes certain …

How Stefano Gardel sees, and captures, the world in a different light

Stefano Gardel hasn’t been a photographer for long, but in that time, his unique point of view has helped him become a rising star. We sat down with Stefano to find out more about his Neon Future series, shot in Japan. How did you get into photography? I have to say, that I do not consider myself a photographer. I started only 3 years ago, and I am self-taught. Then last year, I changed from my regular job as a Chiropractor to do photography full time. I was selling through several art galleries, and when I saw my images being sold, I started to think, “I wonder if I could do this as my job.” So now I am doing it as my main job. I don’t have a lot of knowledge as far as being a photographer…I actually learned just about everything I know on YouTube. But I have to say, that in digital photography, it’s not that difficult to get started if you have a strong point of view and some motivation. I …