All posts tagged: XF Camera System

Jake Curtis Inspires with his product photography

Jake Curtis inspires with contemporary photography and design

This week, Jake Curtis takes over our Instagram profile with his contemporary twist on product photography. “I’m based in London, but shoot around the globe. I photograph people, places, interiors and still life. My subject matter is diverse and I love the unique challenges each one brings.”  See more from Jake on our Instagram profile.  Explore the products mentioned in this story:

Todd Antony shot the Dekotora series using the XF IQ3 100MP Trichromatic Camera System and Schneider Kreuznach 55mm LS f/2.8 lens.

Todd Antony documents “Dekotora” (デコトラ)

Renowned advertising photographer, Todd Antony spoke to Phase One about his latest project documenting sub-cultures around the world. His most recent series took him to Japan with the XF IQ3 100MP Trichromatic Camera System where he documented the lavishly decorated trucks, known as Dekotora. These ornate, dazzling vehicles were perfect subjects for the new Trichromatic Digital Back to capture this fascinating subculture’s wow factor in astonishingly accurate color. What is Dekotora (デコトラ)? “I’ve been researching various subcultures all over the world, but Japan just seemed like a great place to start the project as it is rife with different subcultures. The moment I came across ‘Dekotora,’ it jumped out at me, and I thought I have to go and shoot that. The Japanese word ‘Dekotora’ is an abbreviation for ‘decoration truck.’ The culture itself all stems from a 1975 series of ten movies called Torakku Yarō̄ (Truck Guys) that featured a trucker who drove his garishly decorated truck all over Japan. The series was a big hit, and ‘Dekotora’ popularity swept the country.” “The Japanese …

Peter Cox shot this series using the XF IQ3 100MP Trichromatic Camera System and the Schneider Kreuznach 35mm LS f/3.5 lens. 

Natural landscape color with Peter Cox

The emotional depth of a scene in Trichromatic perfection. We spoke to Peter Cox, award-winning landscape photographer, to find out what color in his photography means to him. Peter has been using the IQ3 100MP Trichromatic on his XF Camera. We hear Peter’s reaction to the new technology and how it’s affected his landscape work. Peter took the Trichromatic on a landscape photography shoot in the Chilean Atacama Desert, a place that drew Peter over by the promise of the landscape’s unique color palette. Why landscape photography? “Beautiful landscapes were what made me want to make photographs in the first place. For me, photography is about sharing the emotion and experience of being in an amazing place at the ideal time with the viewer.”   “This visit to the Atacama was the first venture to a warm climate, but I went in winter. I love remote areas. For me, the high altitude and clear skies are a real draw as I had planned to do some astrophotography while there. During the daytime, the simplicity of …

Timo Lieber shot the Atacama Lithium Mine project using the IQ3 100MP Trichromatic Digital Back on the XF Camera Body and Schneider Kreuznach 35mm LS f/3.5 Blue Ring lens.

The colors of an environmental perspective with Timo Lieber

We spoke with Timo about his latest project, “Atacama Lithium Mine,” and the significance and power of color in his photography. Timo Lieber is an aerial and landscape photographer with an environmental theme in his most recent works. An explorer of the world, he has documented the impact that humans have on our planet. His latest project, “Atacama Lithium Mine,” explores the world’s largest reserves of lithium which are extracted from enormous colorful brine pools at an accelerated rate owing to the move away from fossil fuels. Timo traveled to Chile to document this unique landscape in all its dazzling color, taking Phase One’s IQ3 100MP Trichromatic Digital Back to test its power to capture color as his eye saw the scene. Timo Lieber speaks about the Atacama Lithium Mine project “I am fascinated with altered landscapes and the impact we humans have on the environment. The Atacama project is focused on an area that is undergoing significant change because of one single metal: lithium. Lithium is a vital ingredient in modern rechargeable batteries that …

Tony Hewitt captures vaudeville acts in the Australian outback with the IQ3 100MP Trichromatic

Tony Hewitt Captures Emotions with the Trichromatic

Tony Hewitt is a multi-award winning Australian fine art photographer. We asked him to test the Phase One IQ3 100MP Trichromatic Digital Back to see how he reacted to the all-new color capabilities. “As a fine art photographer, I am always looking for ways to use color to evoke emotion, and stimulate a response from the viewer that echoes my own passion for my subjects. One that draws them in and invites a viewing experience that will take them beyond the literal.”  “… most importantly for me, was to try and get as close as possible to the ability to get color the way the human eye sees it.” What is the Trichromatic Digital Back? The new color technology, found in the IQ3 100MP Trichromatic Digital Back, has a completely re-designed sensor that can interpret color in a way that mimics how the human eye sees. What this means is that whatever hues and tones the photographer sees, the Trichromatic can more accurately capture, allowing them to convey all that the scene expressed to them …

Michael Tonsberg for the XF Camera System Feature Update 4

Feature Update 4 – A focus on focus

Now expanding the XF Camera System for the fourth time. Take a look at the new features and watch professional studio photographers in action. Read more about the new features here. Autofocus & Recompose for product shots See how photographers, Michael Tonsberg and Carsten Esbensen, make use of Autofocus & Recompose for these product shoots of Danish jewellery companies, Lynggaard Jewellery and Georg Jensen. Focus Stacking – Freedom to express creativity Photographer Jean-Marie Michel, tries out the new Automatic Focus Stack Calculator for this shoot. See how the new focus stacking feature gives him the freedom to be more efficient. Explore the products mentioned in this story:

Aerial photographer, Joshua Jensen-Nagle shooting with the IQ3 100MP Digital Back

Aerial photography: Dreamy scenes from above

Aerial photographer, Joshua Jensen-Nagle is best known for his aerial photographs of beach or snow-scapes, swarming with colorful life. Joshua spoke with Phase One to tell us about himself and his work, focusing on aerial photography and the equipment he uses to create his distinctive works of art. About Joshua’s style “I have always strived to use photography as a means to create and evoke emotion rather than simply document a reality. ” “Early in my career, the dreamlike style that I have become known for was very apparent as I photographed works with old Polaroid cameras and expired Polaroid film. Now, using a Phase One, this style is much more subtle, but the softness is preserved through my process, and enhanced through the paper I choose to print on as well as my face-mounting format.” Why beaches and winter landscapes? “Beaches have always been a fascination to me. As a child, I spent my summers in Mantoloking, along the New Jersey Shore staying with my grandfather at his beach house.  Some of my earliest works …

Vincent Lions used the Phase One XF Camera System to capture his product photography

Concept to Capture: A guide to product photography workflow and technique

Toronto based product and commercial photographer, Vincent Lions, shows us how he achieves perfect sharpness from end-to-end on his product photography shots. Vincent takes us step-by-step through every aspect of his product photo shoot, from sketching the concept to the final results. Download the e-book where Vincent shares his workflow from concept to capture. Concept to Capture: A guide to product photography workflow & technique “I won’t lie to you: I shot multiple images of the watch in water before I got the result I was looking for. And if you add elements such as liquid, smoke, or basically anything organic or in motion; you have to accept you’re working with some factors that you can’t always fully control.” A 100% crop of the picture above. Sketches for the photo shoot “I very often start my projects with a sketch. It doesn’t have to be 100% accurate, but it helps me to share ideas with my client. That way, I can also explore different options before going on set and figure out what material I …

Landscape and sports photographer, Michael Blann shooting with the IQ2 50MP Digital Back

Tour de Landscape: Michael Blann’s Cycling Photography

Michael Blann is one of those rare people who united his two great passions and created something wonderful. His love for cycling and landscape photography came together, and out of this emerged beautiful works of art depicting athletic endeavors in gorgeous locations from high above. Michael Blann spoke with Phase One about his journey from Tour de France dreamer to capturing the dream in photographs. The course of Michael Blann’s career “I grew up cycling (when it was unfashionable), watching the Tour de France and I even raced seriously in Australia when I was 19-20 years old. I wanted to turn pro but it didn’t quite happen. It took another 25 years before I connected my two passions, cycling, and photography together when I started a personal project on the famous cycling climbs. This eventually evolved into a 3-year project and a coffee table book Mountains: Epic Cycling Climbs.” “Like many personal projects, it’s not always clear why you start them, but this becomes apparent over the course of the project. There was certainly a …

Rick Wenner shoots using the Phase One XF Camera System with IQ3 50 MP Digital Back and Schneider Kreuznach 80mm and 55mm lenses.

Up Close and Personal with Rick Wenner’s Portrait Photography

New York-based editorial and portrait photographer, Rick Wenner, has been up close and personal with many famous faces, capturing a look with a style of his own. He often shoots in black and white, a format which he believes mirrors his preferred minimalist style by focusing on the subject without distraction. About Rick Wenner and his Photography “I am a New York based editorial and advertising portrait photographer. There’s something about capturing moments with the subject in a one-on-one environment. My personal work tends to focus on people that I find inspirational and are doing incredible things in the world. There is a recent portrait that I did with a model named Yves Mathieu who has about 90% (maybe more) of his body tattooed. I never met him before I went to his apartment in Brooklyn. In his Instagram posts Yves will always have positive things to say about humanity, his life experiences, and he’ll even tell stories about people who have taken their own lives due to bullying so to inform and inspire others …

Carmine Arrichiello shooting with a XF Camera Body IQ3 100MP Digital Bac, Schneider Kreuznach 35mm LS lens and Schneider Kreuznach 120mm LS Macro lens

Underwater photography with Carmine Arrichiello

Carmine Arrichiello is an underwater photographer based in Italy. He developed a passion for photography at an early age. When an interest in sports took root, diving had a special appeal as a sport he could combine with his photography. Carmine uses Nimar Underwater Housing on his Phase One XF Camera System. Watch him in action in the video below. Shooting underwater photography “Personally, the most appealing thing about shooting underwater is being able to dive into a world without external sounds. The very moment in which the photographer is with his subject turns into a magical experience: unique and enchanting.”   “Personally, the most appealing thing about shooting underwater is being able to dive into a world without external sounds. “ “The essential thing when planning an underwater shoot is to first decide the subject of your project. Next, choose if you will take macro or landscape pictures and so prepare the lens and lens port you’ll need. When it comes to underwater housing, the most important characteristic is to be able to use …

Fritz Hansen shoot with the XF 100MP Camera System

Shot from the Heart: On Set with Republic of Fritz Hansen

The world-renowned interior design company, Fritz Hansen, show us how an iconic brand plans and executes a photo shoot using a Phase One XF 100MP Camera System. We get the inside track from three creative minds who know how to make a brand shine. The Visual Department’s Perspective Insights from the mastermind of the Fritz Hansen ‘look’, Mie Sandfeld, Visual Department Representative. “All photo shoots begin with a brief – here we state which products we are going to take pictures of. Next, we need both to consider the purpose of the images and the target group. This is very important to make sure the images display our products in the right way – both practically with angles etc., but also emotionally to catch the viewer’s attention and hopefully get a positive reaction from them.” Planning the Shoot “When planning this photoshoot, it was important for us to consider the overall “theme” (look and feel), as well as which products would be most relevant to take pictures of. For us, the most important aspect of …