All posts tagged: XF IQ4 150MP Camera System

Defining beauty in photography

For the relaunch of IQ4 Camera Systems, we collaborated with photographer Gemmy Woud-Binnendijk on a personal project she had been thinking of for almost two years. This is the story of these striking images, and how they came to be. About beauty “I think everyone is confronted daily with the absurd pressure to fit within a societally-expected standard, and asks themselves if they are good enough as they are. We forget that being satisfied with who you are and finding your passion are much more important in this life than an absurd societal image of the ideal.” “My definition of beauty is not the judgment by skin – the outside package – but the beauty of a person, with all of their talents big or small. Beauty is the unique way of creating your standards, and most importantly, the standard of who you want to be, instead of what the world expects you to be. Letting go of the pressure of what the world expects, instead of chasing unrealistic standards, is way more loving to …

Capturing Antarctica with a Prototype IQ4 150MP Digital Back

This story was written by Peter Marshall, photographer and Phase One Certified Professional instructor. I was exceedingly lucky to get my hands on a very early prototype of the IQ4 150MP Digital Back to take on my travels over four weeks through Patagonia and Antarctica. Throughout this time, I was able to use this prototype both on a technical camera and on the Phase One XF. This really tested the equipment – pushing the limits of what you can capture, and where you can take this system; from hiking through the mountains in torrential rain and hurricane-strength winds, to the freezing temperatures of Antarctica. Starting in Patagonia, with long days of hiking where weight and space became the crucial factor when deciding what I would carry, I opted for the technical camera set up. The BSI sensor gives an amazing result with very little to no color cast – even from the wider lenses on the technical camera. And the color rendition is better than any IQ Digital Back I have tested. Due to the …

Working with commercial clients to capture the emotion of a place

We sat down with Phase One Photographer Paul Reiffer to find out how he got started, dig into his on location kit and workflow, and learn why Phase One solutions are ideal for his commercial work to truly capture the essence of a place and satisfy client requirements. What got you interested in landscape and cityscape photography? “Photography has been a part of my life since I was young. My father had a darkroom in the attic and from time to time I’d be in trouble for wanting to play “chemical curiosity”. But, being young, when you’re told not to do something you only want to do it more – I think that definitely peaked my interest and I’ve been drawn to photography ever since, always taking photos with cameras my parents bought me as I grew up. As I got older, I studied photography for a while in London, as well as with some contacts I had in the USA. Most of what I learned was studio based, controlling and understanding light with strobes …

Paloma Rincón Infinity XF IQ4 150MP Camera System

Conceptualizing abstract ideas in product photography

We tasked Phase One Photographer Paloma Rincón with capturing an image of the XF IQ4 Camera System that conceptualized the idea of the new Infinity Platform and the high resolution – and to shoot her concept with the product itself. Here’s what Paloma had to say about inspiration and transforming an abstract idea into a tangible and visually-stimulating image. What got you interested in product and still life photography? “While I was learning and exploring different photography genres, I always kept shooting still life. It was a way to be able to experiment without depending on many people, and I found that I could have a lot of control in what I did. As I´ve always enjoyed arts and crafts, I started to include many custom-created handmade elements in my compositions. This helped me discover my own approach to still life – an approach where I can develop different skills and techniques I like. I found a way to combine all the disciplines I´m passionate about: art, design and photography. I´m always looking for the …